Intro
Spreading the Word is a mission-driven nonprofit dedicated to improving literacy access for underserved communities. With a growing reach, the organization needed a clearer digital presence to communicate its impact and expand its donor base.
Year2025
ClientSpreading the Word
IndustryNonprofit / Education
Project Duration3 weeks
Objective
To redesign the visual identity and website to better reflect the mission, tell powerful stories and make it easier for supporters to engage, donate and get involved.
Challenge
The previous visuals felt dated and inconsistent. Navigation was unclear, messaging was scattered and there was no focused donation journey. We simplified the experience without losing its grassroots character.
Result
Website traffic increased by 48% in the first three months and monthly donations grew by 22%. The identity also helped secure two new institutional partners.
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