Intro
The Perfect Frame is a boutique eyewear brand specializing in handcrafted, design-forward glasses. It needed a visual identity and online experience that reflected its modern, minimalist ethos.

The Perfect Frame is a boutique eyewear brand specializing in handcrafted, design-forward glasses. It needed a visual identity and online experience that reflected its modern, minimalist ethos.
To create a refined brand system and e-commerce platform that communicates quality, design sensibility and trust to customers online and in-store.
The brand had strong offline roots but lacked a cohesive digital presence. Its visuals did not communicate the quality of the products, and the previous website failed to engage or convert users.
The redesigned commerce experience led to a 41% increase in online sales within 60 days. The Perfect Frame now has a brand presence as elevated as its product.
Selected work created to move brands and businesses forward.